BRANDED by Focoso at Gamescom Cologne: Booth Experiences That Stand Out

When you think of Gamescom, you think big: big crowds, big energy, and big expectations. We at BRANDED by Focoso were proud to team up once again with one of our longtime clients to help them deliver exactly that and more.

Our role? Building a complete on-site team of hosts, cosplayers, and merchandise staff that made their booth one of the must-visit spots of the event.

Behind the Booth: BRANDED by Focoso at Gamescom (Source: Hoyoverse YouTube)

How We Brought It All Together

At BRANDED by Focoso, we believe the difference is in the details and that starts long before the first visitor walks through the door. Ahead of Gamescom, we personally briefed and trained every member of our team to make sure they not only represented the brand perfectly but also understood the key content behind the client's games and products. Our hosts knew exactly how to guide conversations, our merchandise staff could talk about the items with real enthusiasm, and our cosplayers didn’t just look like their characters, they lived them.

Here’s what we put together:

• Professional Hosts for Gaming Events: Our hosts were the first smiling faces visitors saw. They welcomed guests, shared key information about the products, and kept the energy high throughout the event. Each interaction was natural, engaging, and fully aligned with our client’s brand voice.

  
  

• Cosplayers That Turn Heads and Created Buzz: You can’t walk past a great cosplay without stopping and that's exactly what our team achieved. Fully briefed on the game worlds and characters they embodied, our cosplayers created a vibrant, living extension of the brand that pulled in crowds, sparked conversations, and fueled social media posts.

  
  

• Merchandise Staff That Sell with Style: Our merchandise team wasn't just there to hand out merch. Every staff member was trained to create real value explaining the background stories, limited editions, and the passion behind every item. The result? Strong sales, happy fans, and a booth that stayed packed from morning till evening.

  
  
  
  

The Power of Preparation: Why It Matters

One thing we never leave to chance: Preparation.

Before Gamescom even opened, we made sure our full team knew the games, the brand values, the talking points, and the flow of the booth. That’s what allows our event teams to go beyond “smiling and handing out flyers” they become true brand ambassadors who can hold real conversations, answer questions, and create memorable moments for visitors.

In a setting as fast-paced and competitive as Gamescom, that level of professionalism is what sets a brand apart.

The Result: Crowds, Conversations, and Conversions

Thanks to the combined effort of our client’s vision and our team’s execution, the booth became a real hotspot at Gamescom.

We saw:

• Constant foot traffic and engagement throughout the event days.

  
  

• Merchandise sales far beyond expectations.

  
  

• Hundreds of organic social media shares featuring our cosplayers and staff.

  
  

• Visitors leaving not just with products, but with lasting positive impressions.

  
  

• And most importantly: Our client walked away happy, knowing that their brand was represented exactly how they imagined.

Planning Your Next Event at Gamescom? Let’s Talk.

Our Hosts at Gamescom

Whether you’re gearing up for the next big gaming convention, a product launch, or a trade show, we’re here to help you build a team that does more than just show up. At BRANDED by Focoso, we create teams that bring brands to life.

Looking for professional event staffing for your next big moment? Let’s connect.